The Google Play device store has launched in the UK, with pre-order pages now up for both 8 and 16GBflavors of the new Nexus 7. And Google's being just as aggressive with its British pricing. The 8GB model's up for pre-order at just 159, with the 16GB version selling for 199. The 159 price point will make the Nexus 7 a stand-out device, as previously you'd be lucky to get a super low-end unbranded tablet for this kind of money. It's also less than half the UK price of the iPad, making it much closer to impulse purchase territory than anything with an Apple logo.